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Entertainment Business

The Bachelor of Science in Entertainment Business is the degree for you if you are interested in being one of the people that make it all happen.

There are many careers in this dynamic industry the consumer never hears about because they are behind the scenes. They are the producers, coordinators, marketing directors, publicists, arts educators, presenters and sponsors or business entrepreneurs. They are the movers and shakers who dream the dreams of America’s largest export — entertainment. They are the people with vision, the professionals who present concerts and CDs, actors, models and basketball players, videos and film, radio and television, conventions and corporate trade shows, gala balls and festivals, roller coasters and cruises to awaiting consumers here in the United States and abroad.

If you aspire to be in an industry with potential to offer people the enrichment of quality leisure time in its many varied forms, perhaps this degree is for you.

The Ann Lacy School of American Dance and ENTERTAINMENT is dedicated to preparing students to be employed!

The curriculum includes a foundation of entertainment management courses and business courses (offered through ÀÏ˾»ú´«Ã½â€™s AACSB accredited Business School) supported by liberal arts general education courses.

Additionally, students select an entertainment business track for their junior and senior years. Tracks are matched to students’ interests and focus enrollment for career preparation in Event Planning, Entertainment Pre-Law, Talent Management or Entertainment Enterprise.

Event Planning Track

Event planning professionals are employed in all areas of the entertainment industry: conventions, meetings, weddings, fashion shows, business events and more. Prepare for an exciting career that gives you fantastic versatility!

Entertainment Pre-Law Track

Entertainment lawyers are employed in television, film, stage, sports and various other entertainment industries to handle contracts and legal matters. Prepare for law school and a career that puts you in an environment where decisions are made.

Talent Management Track

Talent managers are employed in all areas of the entertainment industry as casting agents, talent buyers, talent management, personal business management and more. Prepare for a career that connects you with performers and celebrities!

Entertainment Enterprise Track

The entertainment industry is so vast that graduates can be employed in the areas of sports entertainment, venue management, touring performances, film, entrepreneurship, church service presentations and more. With department permission, customize a track to prepare for the career of your dreams. Popular options include social media marketing, sports entertainment, non-profit performing arts, and design & production.

 

FRESHMAN YEAR

*Major requirement which also meets General Education requirement 

First Semester

AMGT 1111 Arts Management and Production 1 — 1 credit
AMGT 1001 Entertainment Career Prep 1 — 1 credit
PHIL 1103 Public Speaking — 3 credits
HIST 1203 World History to 1500 — 3 credits
Gen Ed — 3 credits
Gen Ed — 3 credits
Gen Ed — 3 credits

Total Credits: 17

Second Semester

AMGT 2111 Arts Management and Production 2 — 1 credit
AMGT 3701 Arts Management Costume Lab — 1 credit
MATH 1503 College Algebra* — 3 credits
HIST 1303 World History Since 1500 — 3 credits
Gen Ed — 3 credits
Gen Ed — 3 credits

Total Credits: 14

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SOPHOMORE YEAR

*Major requirement which also meets General Education requirement 

First Semester

AMGT 3113 Arts Management and Production 3 — 3 credits
ECON 2113 Principles of Microeconomics* — 3 credits        
Track Class — 3 credits 
Gen Ed — 3 credits
Gen Ed — 3 credits

Total Credits: 15

Second Semester

MGMT 2213 Business Law — 3 credits
ECON 2013 Principles of Macroeconomics — 3 credits        
HIST 1303 United States History Since 1876 — 3 credits   
Track Class — 3 credits 
Gen Ed — 3 credits

Total Credits: 15

 

JUNIOR YEAR

*Major requirement which also meets General Education requirement 

First Semester

AMGT 3713 Management of Nonprofit Arts Organizations 3 — 3 credits
MGMT 2223 Business Ethics and Leadership* — 3 credits
ACCT 2113 Financial Accounting — 3 credits
MCOM 3613 Strategic Communications Writing — 3 credits
Track Class — 3 credits

Total Credits: 15

Second Semester

AMGT 3733 Development and Fundraising — 3 credits
AMGT 3703 Stage Management and Production — 3 credits    â€‚
AMGT 3742 Contracts — 2 credits
FIN 3023 Business Finance — 3 credits
Track Class — 3 credits

Total Credits: 14

 

SENIOR YEAR

 

First Semester

AMGT 3723 Touring Performing Arts Organizations — 3 credits
MCOM 2203 Principles of Advertising — 3 credits
ECON 2123 Business Statistics — 3 credits
MGMT 3123 Principles of Management and Organization — 3 credits
Gen Ed — 3 credits

Total Credits: 15

Second Semester

AMGT 4793 Producing — 3 credits
NONP 4413 Nonprofit Financial Oversight — 3 credits
MKTG 3013 Marketing Principles — 3 credits
Track Class — 3 credits                    â€‚
Track Class — 3 credits
Gen Ed — 1 credit  â€‚

Total Credits: 16

 

The Bachelor of Science in Entertainment Business degree at ÀÏ˾»ú´«Ã½ is one of very few of its kind offered in the U.S. Because of the unique nature of the program, there is a secondary application to be admitted to the Entertainment Business program in addition to applying academically to the university.

Prospective students are required to apply for admission to the university prior to or in conjunction with beginning the secondary application for admission to the Entertainment Business program.

The application process for admission into the Entertainment Business program has two distinct phases:

  1. an application, and
  2. an interview.

Click here for more information. 

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