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Strategic Plan

ÀÏ˾»ú´«Ã½ Five-Year Strategic Plan

A team of representatives from across the ÀÏ˾»ú´«Ã½ campus -- including faculty, staff, students, and alumni -- and stakeholders from the local community, led by university President Kenneth Evans, convened over the winter of 2022 and spring of 2023 to take part in a five-year strategic planning initiative aimed at developing a new mission statement and an updated set of values and goals for the university.

The finished product was approved by the university's Board of Trustees at the board's fall 2023 meeting and includes the mission statement, six core values, and six actionable goals developed to help guide the university through the next five years.

Mission

Inspired by a culture of creativity, ÀÏ˾»ú´«Ã½ fosters an immersive, personalized experience that welcomes and prepares students to pursue boundless opportunities.

Values

  • Create: Be innovative and enterprising
  • Excel: Be extraordinary
  • Lead: Empower yourself and other
  • Respect: Value each other
  • Serve: Pursue generational impact
  • Collaborate: Cultivate community

Goals

Key Indicators of Success: 

  • Academic units create definitions of teaching innovation, with evidence of teaching innovation across all academic disciplines.
  • Campus technology and facilities innovations support student learning and faculty professional development.
  • Funding that supports teaching innovation increases annually by 5%.
  • Before graduation, 90% of undergraduate students complete at least one high-impact learning experience as defined by the Association of American Colleges and Universities.
  • Participation in certificate and credentialing programs increases among undergraduates and non-traditional students by 10% annually.
  • Demand for graduates by employers and graduate programs is evidenced by a 90% undergraduate student placement rate and a 95% placement rate for graduate students in their chosen field.
  • The number of companies actively recruiting ÀÏ˾»ú´«Ã½ students and directing employees to ÀÏ˾»ú´«Ã½ for training and professional development increases annually.
  • Professional development funding encourages the creation of innovative cross-disciplinary programs and events.

Strategy for Success 1: Cultivate an environment that supports teaching innovation. By fostering an environment that supports and encourages teaching innovation, ÀÏ˾»ú´«Ã½ can enhance the quality of education it provides and better prepare students for a dynamic, evolving professional world. Tracking progress through data collection, feedback, and continual reassessment will ensure that these efforts are sustainable and impactful.

Strategy for Success 2: Prioritize experiential learning opportunities to prepare for an evolving and flexible professional life. Prioritizing experiential learning opportunities will better prepare ÀÏ˾»ú´«Ã½ students for the evolving job market and equip them with the skills and experiences needed to thrive in their professional lives. By tracking the right data, providing adequate support, and fostering partnerships, ÀÏ˾»ú´«Ã½ can create a strong foundation for students to engage in meaningful, real-world learning experiences.

Strategy for Success 3: Create and promote forward-looking academic programs that respond to market demand. By creating and promoting academic programs that respond to market demand, ÀÏ˾»ú´«Ã½ can position itself as a leader in innovation and career preparation. Tracking the right data, engaging with industry partners, and continuously updating programs will ensure that the university remains responsive to evolving trends in education and the job market.

Strategy for Success 4: Develop a nimble university structure that responds decisively to changes in the local and global landscape. This strategy is critical for making ÀÏ˾»ú´«Ã½ adaptable and able to respond quickly to changes in the professional landscape, whether locally or globally. Tracking the right data will ensure that the university remains agile and able to innovate in real-time.

Key Goal Indicators of Success:

  • The output of research, scholarship, and creative accomplishments by faculty and staff, benchmarked against peer institutions, increases by 25%.
  • Faculty-led or staff-led research and creative initiatives involving students increase by 25%.
  • The number of students actively engaged in professional and academic collaborations with faculty and staff increased by 25%.
  • Student interest in co-curricular learning exhibits sustained increases, as measured through the National Survey of Student Engagement data.
  • In addition to service learning, every student engages in at least one learning activity outside the classroom.

Strategy for Success 1: Develop an institutional culture that values research, scholarship, and creative accomplishments of faculty and staff. This strategy is focused on ensuring that ÀÏ˾»ú´«Ã½ values and nurtures the research, scholarship, and creative activities of its faculty and staff, positioning the university as a leader in discovery and innovation. By tracking the right data and supporting these initiatives with adequate resources, ÀÏ˾»ú´«Ã½ can build a strong culture that fosters academic excellence.

Strategy for Success 2: Deepen and expand professional collaboration among faculty, staff, and students. By deepening and expanding professional collaboration among faculty, staff, and students, ÀÏ˾»ú´«Ã½ can create a dynamic and innovative academic environment. Encouraging collaboration across disciplines, fostering mentorship, and ensuring access to resources and support will help strengthen the university’s academic and professional community. Tracking participation, outcomes, and feedback will be crucial to sustaining and growing these efforts.

Strategy for Success 3: Support collaborative research and creative activities among faculty, staff, and students. By supporting collaborative research and creative activities among faculty, staff, and students, ÀÏ˾»ú´«Ã½ can foster an environment of innovation, academic excellence, and professional development. Tracking participation, outcomes, and funding opportunities will ensure that these collaborative efforts are recognized, supported, and sustained.

Strategy for Success 4: Expand learning beyond classroom boundaries. By expanding learning beyond the classroom, ÀÏ˾»ú´«Ã½ can better prepare students for the professional world, helping them apply academic knowledge to real-world contexts and build essential career skills. Tracking participation, outcomes, and feedback from students and employers will ensure that these initiatives are both impactful and sustainable.

Key Goal Indicators of Success:

  • Student participation in study abroad programs increases by 10% annually.
  • Attendance at diversity, equity, and inclusion-related events increases by 10% annually.
  • Diversity, equity, and inclusion-related partnerships increase by 10% annually.
  • Bilingual support resources meet the needs of current and prospective campus community members.
  • Diversity, equity, and inclusion representation of undergraduate students increases to 45%.
  • Course materials that include diversity, equity, and inclusion are present in all disciplines.
  • The diversity percentage of employee applicants increases to mirror the city's diversity.
  • Alumni volunteerism at campus events increases by 5% annually.
  • The number of alumni-sponsored internships increases by 10% annually.

Strategy for Success 1: Provide ongoing educational opportunities for students and employees to develop and enhance cultural sensitivity and awareness. By providing ongoing educational opportunities for students and employees to enhance cultural sensitivity and awareness, ÀÏ˾»ú´«Ã½ can foster a more inclusive, diverse, and respectful campus environment. Tracking participation, feedback, and long-term outcomes will ensure that these efforts are effective and sustainable, contributing to a stronger and more inclusive community.

Strategy for Success 2: Engage a broad range of communities in Oklahoma City and beyond. By engaging a broad range of communities, ÀÏ˾»ú´«Ã½ can strengthen its ties to the Oklahoma City region and beyond, creating valuable partnerships that benefit both the university and external stakeholders. By tracking progress through data collection, feedback, and long-term assessments, ÀÏ˾»ú´«Ã½ can ensure that these initiatives are impactful and sustainable.

Strategy for Success 3: Actively recruit and retain students from historically marginalized and excluded groups. By actively recruiting and retaining students from historically marginalized and excluded groups, ÀÏ˾»ú´«Ã½ can foster a more diverse and inclusive student body that reflects the values of equity and access. Tracking progress through data collection, feedback, and long-term assessments will ensure that these efforts are impactful and lead to meaningful change on campus.

Strategy for Success 4: Actively recruit and retain employees from historically marginalized and excluded groups. By actively recruiting and retaining employees from historically marginalized and excluded groups, ÀÏ˾»ú´«Ã½ can foster a more diverse and inclusive workforce that reflects the university’s commitment to equity and access. Tracking progress through data collection, feedback, and long-term assessments will ensure that these efforts lead to meaningful and sustainable changes in the workplace.

Strategy for Success 5: Promote equity, inclusion, belonging, and diversity awareness and outreach with alumni. By promoting equity, inclusion, belonging, and diversity awareness among alumni, ÀÏ˾»ú´«Ã½ can strengthen its relationship with a diverse and engaged alumni base. Tracking participation, feedback, and long-term outcomes will ensure that these efforts create meaningful and lasting connections between alumni and the university’s DEI mission.

Key Indicators of Success:

  • The number of cross-unit collaborations increases by 5% annually.
  • Utilization of physical and virtual/online spaces by faculty, staff, and students for collaborative initiatives increases by 10% annually.
  • Satisfaction levels regarding the quality and accessibility of physical spaces and virtual platforms increase annually.

Strategy for Success 1: Build a culture where collaboration is supported within and beyond the ÀÏ˾»ú´«Ã½ community. By building a culture where collaboration is actively supported, ÀÏ˾»ú´«Ã½ can foster innovation, improve academic and research outcomes, and create a more cohesive and connected university community. Tracking the right data, engaging the entire campus community, and removing barriers to collaboration will ensure the success of these efforts.

Strategy for Success 2: Support evolving needs of students, faculty, and staff through accessible and flexible spaces. By supporting the evolving needs of students, faculty, and staff through accessible and flexible spaces, ÀÏ˾»ú´«Ã½ can foster an environment that encourages collaboration, engagement, and academic success. Regularly tracking space usage, user feedback, and renovation progress will ensure that these spaces continue to meet the needs of the campus community.

Strategy for Success 3: Provide and support curated online resources that connect people. By providing and supporting curated online resources that connect people, ÀÏ˾»ú´«Ã½ can create a vibrant virtual community that fosters collaboration, learning, and professional growth. Regularly tracking usage, outcomes, and feedback will ensure that these resources continue to meet the evolving needs of the campus community.

Key Indicators of Success:

  • The number of local and global partnerships increases by 25%.
  • External media mentions increases by 15%.
  • Enrollment generated via partnerships increases by 20%.

Strategy for Success 1: Catalog and assess partnerships throughout the university to better understand historical and future opportunities. By cataloging and assessing partnerships across the university, ÀÏ˾»ú´«Ã½ can gain a comprehensive understanding of its collaboration network, identify opportunities for growth, and optimize existing partnerships. Regular data collection, feedback, and performance tracking will ensure that partnerships are aligned with university goals and provide long-term value to the institution.

Strategy for Success 2: Identify and review partnerships for a strong and mutually beneficial impact. By identifying and reviewing partnerships for a strong and mutually beneficial impact, ÀÏ˾»ú´«Ã½ can ensure that its collaborations are aligned with institutional goals and provide long-term value for both the university and its partners. Regular reviews, feedback, and adjustments will ensure that partnerships continue to evolve and contribute to ÀÏ˾»ú´«Ã½â€™s mission.

Strategy for Success 3: Expand current partnerships through strategic engagement. By expanding current partnerships through strategic engagement, ÀÏ˾»ú´«Ã½ can deepen its relationships with key partners, increase collaboration across a variety of areas, and ensure long-term mutual benefit. Regularly tracking outcomes, feedback, and engagement levels will ensure that these expanded partnerships continue to evolve and deliver value to both the university and its partners.

Strategy for Success 4: Promote partnerships that include students, faculty, staff, alumni, trustees and community in order to create distinction of ÀÏ˾»ú´«Ã½ and its brand. By promoting partnerships that involve students, faculty, staff, alumni, trustees, and the community, ÀÏ˾»ú´«Ã½ can create a distinctive brand that highlights collaboration, inclusivity, and innovation. Regularly tracking partnership success stories, stakeholder engagement, and long-term outcomes will ensure that these partnerships contribute to ÀÏ˾»ú´«Ã½â€™s reputation and mission.

Key Indicators of Success: 

  • Net revenue increases by 20%.
  • Operating costs and revenues are aligned.
  • Funds raised increase by 5% annually.
  • Overall enrollment grows by 5% annually.
  • Student retention has been raised to 83%.
  • Faculty and staff salary enhancements align with competitive compensation levels.
  • The level of faculty and staff turnover is reduced to industry standard. 

Strategy for Success 1: Enhance financial performance. By enhancing financial performance through strategic partnerships, increased enrollment, and expanded fundraising efforts, ÀÏ˾»ú´«Ã½ can ensure long-term financial sustainability. Regularly tracking key metrics, engaging stakeholders, and promoting ÀÏ˾»ú´«Ã½â€™s value will be essential to achieving these goals.

Strategy for Success 2: Steward our resources through effective cost management while maintaining the quality of programs and services that drive ÀÏ˾»ú´«Ã½â€™s reputation. By effectively managing costs while maintaining the quality of programs and services, ÀÏ˾»ú´«Ã½ can ensure long-term financial sustainability and enhance its reputation. Regularly tracking key metrics, engaging stakeholders, and promoting responsible resource stewardship will be essential to achieving these goals.

Strategy for Success 3: Perform regular, ongoing program development and review. By performing regular, ongoing program development and review, ÀÏ˾»ú´«Ã½ can ensure that its academic offerings remain relevant, competitive, and aligned with the needs of students and the workforce. Tracking key metrics, engaging stakeholders, and focusing on continuous improvement will ensure the success of this initiative.

Strategy for Success 4: Prioritize facility improvement and expansion. By prioritizing facility improvement and expansion, ÀÏ˾»ú´«Ã½ can ensure that its campus environment supports academic excellence, student success, and community engagement. Regularly tracking project completion, user satisfaction, and sustainability metrics will help the university maintain a modern, functional, and attractive campus that meets the needs of all stakeholders.

 

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